So what's the catch? Nothing in life is really free.
OK, so here is the small print. We really do come out and produce a 60 second video for free. This is the same style video that we currently charge $399 for you to own. The difference is that for the free trial we supply you with an embed code to play the video on your website for 30 days. If after that you decide you don't want the video on your website anymore, just let the embed code expire. End of story. If, on the other hand, you really like the video (as we think you will) you can continue to either rent the video with player for $19.99 per month or purchase the video outright for $399.